The most important consideration when it comes to choosing between a single page or multiple page design is what your goals are as a business when it comes to online marketing. If you want to create a website that acts more as an online brochure than anything else, a one page design may be the ideal choice. Rather than struggling to fill up a number of pages with information on a multiple page design, you can include all of the information that prospective customers will need on one page; including relatively brief sales copy, customer testimonials, contact details and more.
Meanwhile, if you intend
to use your website for further-reaching online marketing efforts, a multiple
page design is almost certainly the way to go. Similarly, if you simply have a
lot to say on your site (detailed product descriptions, blog articles and so
on), a multiple page design is likely to be the best option.
The ease with which
visitors can navigate your site can make all the difference between a sale or a
lost opportunity.
Positive user experiences
have direct knock-on effects for Search Engine Optimization (SEO) too.
Google ultimately wants to rank sites that people not only find informative,
but also easy to navigate, and their algorithm is geared in part towards that.
Here At Endasys Software Solutions, we develop
single-Page websites, that have less loading time and easy to navigate.For more
, vist our site http://webdevelopment.endasys.com/
Single-Page Websites
Single-page sites help keep the user in one, comfortable web space. Sometimes even
the minimal amount of content needs to be spread among several pages.
Advantages
The immediate benefits of a single-page
website is the content is presented in simple, easy and workable fashion for
the user.
Single page sites immerse the user in a
simple linear experience. There’s a clear beginning, middle, and end.
Some experts argue that
single page websites even have higher conversion rates as compared to larger,
multi-page websites.
One-page navigation, of
course, is more straightforward than a larger site for sites which serve a
single purpose. That purpose might be selling one product or offering one
service, for instance. If your goal is to tell a story, then single-page sites
are also a natural choice for visual narratives.
Disadvantages
As your categories of
content increases (e.g. blogs, news, services, products), the more a single
page site becomes less feasible. From a more technical standpoint, single-page
sites are also less search optimized than multi-page sites. With tons of
content and images on one page, they can also load slower.
Search engine algorithms, of
course, seek relevancy – they match queries with content. While a single page
site may improve relevancy for your primary keywords, it’s more likely it will
dilute relevancy for sub-topics and terms that might rank better, or at all, on
their own pages.
Multiple-Page Websites
A multiple-page website is usually owned by a
large company with a broad range of products or services. Their user base is
probably quite diverse as well.
Key points about these websites are:
·
They are extremely large because they need to
be.
·
Due to the amount of content, they are many
levels deep with intricate UI.
·
Many times they are made up of many
micro-websites and subsections to break up information and content as well as
serve multiple entry points.
·
They provide better control over SEO with
multiple pages and changing content.
Advantages
Multi-page sites makes a lot of sense for
users who need traditional navigation to get around. They work very well for
giving users a visual map of where to go.
For instance, for e-commerce sites, users
don’t want to spend a page learning about your company’s story or staff. They
want to find the right product, pay you, and move on with their lives. In that
case, a nested navigation leading to different pages can be quite effective.
Multi-page sites also give you a better
chance to rank for different keywords, since you can optimize for one keyword
per page.
Disadvantages
The deeper the website goes, the more a
traditional navigation will struggle.
Some people believe that navigation can
comfortably accommodate the first three levels but beyond that, expect one of
two possible outcomes:
·
Either the navigation has to expand,
eventually taking up more screen real estate
·
Higher pages in the information architecture
will no longer appear in the navigation. In the latter case, if the user is
deep within the website, they will lose the context of where they are because
they are not seeing where the current page fits in the website’s structure.
The site expands, we need to
consider the experiences produced by all the different entry points.
Summary
Large websites are certainly
challenging due to the complexities of multiple sections, submenus and
ever-changing content. Of course, single-page sites can be just as difficult
since you must boil down all the content of a larger site without confusing the
user.
This article aimed to tackle
some of the questions faced by website owners. If you'd like to comment on this
article or have any questions, please contact us at info.india@endasys.com.
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